I can’t believe that you have been reading for the last year+ and you have to ask that question, so I’m going to assume that either your new, or you joined AFTER I locked up some of my earlier posts (hey I said I was going to!). SO for those of you who may just be getting to this point for the first time, you have your book written, edited and have a dozen or so copies printed (please do NOT sign anything requiring a commitment for $2000 or 500 copies, just don’t do it, you do NOT have that many friends).
You also find that you are posting something to a blog on a regular basis and a snippet of THAT to your facebook page and a smaller teaser from THAT to your twitter account. Well hopefully you did what I did and went into your favorite search engine and typed in your cities name, and service organization and then copied or screen scraped FURIOUSLY for the next few dozen pages. You should now have a list of a few that’s a few dozen pages long, wait yours ISN’T a few dozen pages? Then you have one of 3 problems:
1) You live in a teeny tiny town, not that this is necessarily a bad thing, butt move!
Yes, I am kidding, a little, move you SEARCH to the next biggest town. Even Bithlo, Florida has a large scale neighbor, its called ORLANDO!
2) Open your terms a little, look for libraries, clubs, FRATERNITIES and the like. Fraternities? Yes, even though we all KNOW that the inside of a Frat house looks like “bluto slept here” they must maintain the appearance of a business like atmosphere and hence they will have regularly occurring meetings.
3) Local/Cable Radio and TV Shows. In my market alone there are no less than 10 TV stations and 15 radio stations who all do some sort of PR/Public Service broadcast one day a week. Yes those guys doing a Stern imitation Monday – Friday are hosting the “flower hour” on Sunday afternoons!
So, does your list look longer NOW? Great, now the reason I suggested you do a screen scrape is because a lot of what’s there you wont need, but a lot of what’s there you WILL need and it’s much easier (for me) to delete than to type. Now go through your pages and kill everything you don’t need. Leave yourself with the organizations names, addresses contact information and if they list peoples names keep them, kill everything else. Your list is slightly shorter, but that’s ok. Now take that same list and hit the web sites, if they have one it’s probably slightly outdated but some of the contact information should still be good.
Here is where your elevator speech starts to pay off. Those of you under 30 brace yourselves, I only use the email to verify contact information, I do NOT email ANYTHING of any importance, it will be ignored much of the time. A phone call can actually be perceived as being better by some, but most folks are not in the business of ‘cold calling’ and the chances of talking to the person you need to on the 1st shot are slim to none, and slims already left town. Do NOT EVER leave a message. Trust me, no one can convey the urgency or importance of your information better than YOU can and 90% of the time anyone who tries, will get it wrong!
So, now you have this really cool new list, NOW what?
Wait for it…wait for it…Well according to the clock on the wall, that’s really all the time we have today!
Hey remember you guys were the ones who said you wanted it in more bite size chunks…
So until next time, keep on reading
And for heavens sake DON’T stop writing!