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August, 2011

  1. DARLENE

    August 31, 2011 by dbo355446115

    The softest most slender fingers John could ever remember found their way around his neck, and a voice called out, “Guess who.”  As he turned around those same fingers found their way down his chest and came to rest firmly on his belt buckle, and John found himself staring into the most amazing Blue green eyes he had ever seen.

    To say that Darlene McGee was a conundrum was an understatement. Her family was firmly from old money in Connecticut, as her mother continued to explain to anyone within range, yet Darlene Spoke as though she had just stepped off the Tara plantation. Almost as tall as John, they had known each other for a few years, he had shown up in her homeroom class in the 9th grade with a huge disadvantage, he was from out of town; the rest of the class had gone through middle school together. However the one thing that made him intriguing, at least as far as Darlene was concerned, was that he was from a real city, Chicago, with all its lights and glamour and glory. Most of all, its opportunities. Darlene loved the south, but hated being stuck in a small town, and was dying to get out.

    Initially she thought that getting married to a Marine and shipping out with him would solve her problems. But then she started to hear about some of the things that ‘Bucky’ and his friends were doing when on leave. Then when she found out that Bucky had been to that ‘clinic’ over on the west side of town she knew there was only one reason he wouldn’t have gone to his regular Doctor that was her dad. Dr. McGee had been a very successful Pediatric Surgeon in the northeast for most of his career, but when he decided it was time to start working towards retirement, and start raising a family, at 45, he moved to the town of Slidell. Truly the armpit of the south, if you were under the age of 70. When he arrived he brought with him all the fame of having created the technique that had saved more ‘premature babies’ than anything since the turn of the last century, and suddenly his small ‘retirement practice’ was thriving. Everyone who was anyone immediately booked their children into his clinic. Bucky’s parents had been no exception, her dad said that he was probably looking for an adult physician, but poo, daddy had been good enough to write his referral to the Marines, there was only one reason he went elsewhere, and that was the end of her 2 ½ years with Bucky.

    Bucky, apparently had taken it very hard, heading out to the ABC to drown his sorrows, but then he had the gall to show up at her doorstep intoxicated and with some college girl in his back seat. She had hit him hard enough to leave welts, well she hoped she had, it had cost her a nail in the process. He had wobbled back to the car and getting into the front seat she took no pleasure in noting that the college tramp moved forward as well. But that had freed her up, six months before prom, and she should have her pick, but she had known all these boys since Kindergarten, and the thought of, well it was not a thought she wanted to pursue, as her brief encounter with Bubba had proven.

    But that week with Bubba had performed one very interesting thing, introduced her to John, on a much more intimate basis. From the outside John and Bubba could not be two more different people. John was average height, slightly muscular and dark, while Bubba was a big ‘ol cowboy, most people who walked and talked like he did were called ‘rednecks’, but bubba, God Bless him, actually worked on a cattle ranch. By anyone’s standards he was huge, the only freshman starting on the JV football team, blonde hair, blue eyes and an easy smile. Yet somehow, Bubba looked to John as some great leader and mentor. Where Bubba was loud and boisterous, turning up both Waylon and Willie, John preferred Neal Diamond or Hall and Oates, typically just louder than a whisper. John’s grades were quite the secret, while Bubba made loud displays anytime anything higher than a C was written on a paper. Bubba loved to party, John loved to read, but they were the best of friends, and somewhere in that week, Darlene had found herself very attracted to john’s quiet intelligence.

    He had been dating Mary Ellen Goolsbey at the time, Bubba said it had sprung up over the summer, so even though she told Bubba that his schedule and hers just didn’t mesh anymore, she quietly bided her time, waiting to see what would happen between John and Mary Ellen. Then the whispers started, several of the girls had already lined up their dates for Prom, six months may seem premature to some, but when you had to travel two to four hours to find a decent dress shop, there was no such thing as to early. So Darlene decided to make her move, the boys went on a camping and canoe trip every spring, but she knew she couldn’t wait that long, so one day she asked John if he would teach her how to canoe, fabricating a cheer squad trip sometimes near Christmas. She and John met by the river, he in cut offs and a jersey, she in, well, last years cut offs.

    As John started to get the canoe ready and loaded with their supplies, she decided I was now or never. Her original plan had been to dump the canoe and play helpless, but the water was WAY to cold today. As John turned to reach for their lunches, he suddenly found himself staring very closely at Darlene’s eyes; she had quietly positioned herself less than an inch away from him. Who moved first is one of those things that changes with each telling of the story, but before either could generate a complete thought their lips were touching, and what followed should only be told by the two of them.

    The rest of the day seemed to float by as if in a fog, they couldn’t seem to get close enough to each other, to the point where John took over rowing completely; somehow managing that for 10 miles hit Darlene perched on his lap. As the sun started to set and they reached the end of the river, John had confessed that he an Mary Ellen had a party to attend that she had been planning to go for months, although he admitted his heart was not going to be in the event, he also explained that he could not just leave her standing waiting for him. So John dropped her off, with a promise to call her private line as soon as he returned.

    Imagine Darlene’s surprise when at 9:30 that night her bedroom phone rang, it was much earlier than she expected so she hadn’t even turned down the bell as she would have when she went to bed. She scampered off to her room, followed by a very irate gave from her mother. She tried to catch her breath before she answered, but was afraid if she waited too long, and if it was John, than he might hang up. Sounding slightly huskier than normal she answered, softly, ‘Hello?” “Hey Darlene, this is John, I just wanted to let you know I made it home relatively unscathed.” He sounded happier than she expected. “Earlier than I would have expected,” was her reply. “Well…” John drew out, “once Mary Ellen heard about this morning, she wasn’t really interested in being there for too long.”

    Suddenly the thoughts of being stalked by a psychotic jealous ex flashed through Darlene’s mind, “John”, she said, slightly louder than she planned,” you did not tell her we kissed.” His only response was a long pause, “Darlene, you didn’t expect me to lie to her did you? I mean she asked directly if I had kissed you, so I said yes.” Suddenly Darlene felt a thrill run down her core, although she wasn’t sure why, no one had ever stood up like that for her,” How would she even know we were at the river?” John paused, “Well it turns out that you have some mutual friends, do you tell Sandy and Candy where you were this morning?” Suddenly things started spinning in Darlene’s mind, oh know, had she forced his hand by telling the, and what on earth could they have said to start the whole things, thoughts were crashing in her mind by the dozens. John broke her concentration, “Well Sandy noted that I had gotten a little more sun since yesterday, and Candy commented that you were a little burned on your shoulders…and well it just went from there.”

    Suddenly feeling slightly embarrassed, Darlene said , “Oh John, I’m sorry I didn’t mean to spoil,” then she couldn’t stop it and tears started running down her cheeks, feeling that she may have just pushed him over the edge, by being too pushy. When John spoke his voice was softer, “Oh Darlin’ don’t you worry about that, it wasn’t that fun of a part anyway, and boy wait until you see the pictures. Did I tell you it was a costume party…” and on their conversation continued, until her mom came in for the fifth “and final time” threatening to take her phone away. But after all it was 2am, and well a girl did need her sleep…

     

    UNTIL THEN:

    Facebook/writeyourbookin21days

    Or

    On twitter @BOOKIN21DAYS…

     


  2. Boy did I get propositioned, wait, That didn’t sound right…

    August 24, 2011 by dbo355446115

    But I will say, however that I have gotten a t9n of responses, ideas and suggestions as to what my 6 propositions may be, and some of them were very good and a few got it, but for the rest, lets see what we can do here to lift the veil.

    Part of what we want to do here is to make sure that folks not only want to read you book, but that they are waiting for your book and want to read it, the difference of course can be seen in advance orders!

    There are a few ways to do this, the first and the one that most folks use is one that has been around since books were chiseled into rock, and actually probably got their start in much the same way. I call this method the “beat them over the head” method. In the beginning of course you “threw” someone a book, you could have killed them, now, you’ll probably just bend the cover. But if you take the approach that My Great Aunt used to take, and she stated it as “I wont change the subject and you wont change my mind.” I’m glad she was talking about her religion, unfortunately however many new authors take the same approach to their new endeavor. Instead lets try developing a few good propositions.

    Starting off with, your Unique Sales Proposition also known as your USP.

    If you’ve been in business for a while or you’ve been through  business school in the last few years, you may be familiar with the idea behind a USP and if so your probably wondering how that applies to you and your book? Very simply, combine what your professor taught you about the USP and what my great Aunt said about her beliefs and gently slide them together… Wait I thought we weren’t going to beat folks over the head with this? We’re not, BUT tell me this do you have a nice simple answer to the question:” What’s your book about?”

    Thats where your USP comes in, in business your USP is the statement or statements about your business that it plainly tells the world what it is that sets your and your business apart from everyone else in your field.  So when your brother , neighbor or boss asks you about your book, you want to answer with a sentence or phrase that sums up, what it is that sets your book apart and makes it interesting.

    SO ask yourself, what is it that sets your book apart?

    If its a non fiction book, you can choose the central theme of your book, or if the theme is a common one, say Management, then what is it about what your teaching in your book that sets it apart? I have an author who is writing a book on managing a retail service shop that specializes in certain types of pet care. Her unique proposition is two fold, first she’s left handed and secondly she bought her business after only 3 years of working as an employee. So for her a USP could be, “Creating a success in BLANK STORE Ownership using the Secrets of a Southpaw.” (I left the BLANK in to give her some privacy). That says it all, now she could use almost anything else as her title, and as long as her subject and her approach dont change, that sentence could be the one response she uses anywhere.

    Not to mention, it is short enough to put on her website her stationary and her business cards. Her USP not only answers the questions, but it also can become an identifying byline.

    Now if you’ re writing a fiction book you have even more opportunities to develop your USP. I have a friend who wrote a book that was somewhat autobiographical, but also somewhat fictional. So rather than rely on the biographical aspect he promoted the fictional portions.  For one of his books, he signed an agreement with a “major publisher” and allowed their ad department to develop his USP for him. When his contract was over, he bought back the rights, re-wrapped it (put a new cover on it) and rebranded it with a USP that HE could believe in. A USP that he could believe in and rely on. Where his publisher had stressed the harsher side of his book, he used what had originally been a minor portion of the story, a love story, and it became the story that spanned the decades…

     

    So what’s your answer? What’s YOUR book all about?

    Check back next time and lets see what our SECOND proposal is…

     

    UNTIL THEN:

    Facebook/writeyourbookin21days

    Or

    On twitter @BOOKIN21DAYS…

     


  3. ARRIVAL

    August 16, 2011 by dbo355446115

    A French writer, Alphonse Karr, had once said; “The more things change the more they stay the same,” and nowhere was that more evident than in the American High School. Sure some of the “ideas” change, for example if dad ever tried to convince these guys that he had been the star of his Basketball team at 5-8” and 165lbs they would have laughed at him, but the basics were pretty transparent no matter where you go. Today the bus decided to go, to the same place it had gone for the last 15 years, if John had read the newspapers date correctly this should be his senior year.

    That should have been enough to freak out most teens but for John it felt, somehow reassuring, like this was where he was meant to be and at the time he was meant to be here. It seemed that the farther away he got from bed this morning the more “normal everything else started to seem. But then again, when your 16 what exactly is normal? John had done most of his early schooling in private schools and so when he crossed back over in grade 9, they found out that he needed to move up a few steps. The reading and the writing didn’t surprise him, but he knew they must have messed up his math test, there was no way he belonged in Pre-Calculus, and his grades were beginning to show.

    What it all came down to was, he was younger than everyone else. Shorter than everyone else, and unfortunately, smarter than everyone else, as a teen this was not an equation to extreme popularity. However his freshman year when he discovered his love of photography, he found the “great equalizer.” As most major events in high school that wasn’t even something that was driven by talent. There was this one cheerleader in the third row that caught my eye, and all I wanted was to take pictures of her. Of course she being the tall beautiful cheerleader and John being the small freshman, the camera was the only thing that would set him apart from the crowd, so 4 years and several hundred photos’ later; she finally seemed to understand that dating was not his interest and that he really did just want to take her picture.

    As he jumped down off the bus that morning it all started to come back, the sights the ‘smells’ and the crush of teenagers that never seemed to stop. How any building in this century could be created to accommodate so many students yet have such narrow hallways was beyond John’s understanding. Yet there it was as he worked his way towards his locker, the constant crush and push of people. He mounted the steps in the main building 2 at a time and maintained that ace until the first landing, when he stopped and paused and looked back, and wondered, “how long had it been since he’d been able to do THAT?” The he wondered where and WHY that thought even came to mind. After all it was Monday, so Friday was about 72 hours away, give or take.

    He turned the first corner and leaned down to reach his locker, when a shout came up the stairs, “Hey Fuzzy, you forget that you rented that space already?” As John looked up he saw Bubba walking towards him, now Bubba wasn’t his real name, but when you’re as big as he was, and as “country as he was, calling Bubba by the name his momma gave him, Ralph, would more than likely get you an appointment for an after school special. You know, where you ended up spending your senior year in the hospital? “Hey, Bubb, what’s up”, John replied back. Somehow about his freshman year John and Bubba had become fast friends and therefore John was the only one besides “Pa” who got away with calling him Bubb.

    “Well it looked like you were about to try and get into my locker,” he bellowed back. One thing about Bubba, you never had an issue hearing him. “I thought you and Darlene were going to share a locker for the rest of the year, so I could use yours.” Suddenly a memory came rushing back, something about Bubba not being able to park in ‘A’ lot and only coming into the main building for his last class. But, how he had forgotten that, he wasn’t sure, and then there was Darlene, “Oh my God!” , John shouted a little too loudly, he had agreed to meet Darlene at ‘their’ locker first thing this morning, so they could “move in together.” Darlene found it all terribly romantic, and John knew that it was going to be important to her and,”Bubba, if Darlene comes looking for me, you haven’t seen me.”  John took off down the hall against the flow of traffic.

    John knew one thing about Darlene, she was a creature of habit, and if she came looking for him, she would go clockwise around the main building, it was a two story cylinder, the top went one way the bottom went the other. So if John went against the flow, not only would he get their before she could get back, but he would see her before she saw him! Just as he came past the second stairway, he saw “their locker”, bright pink combination lock already installed, “Where did she find these things,” he thought. He pulled up short, and walked slowly across the landing so as to approach Darlene’s friends from behind.

    “Morning, ladies, anyone seen my lovely locker mate this fine morning?” John intoned as he sidled up to his ne locker. Candy turned around, Bright yellow hair, which she swore was natural, long red fingernails, and more lip gloss than would be required to grease a Mack truck. “Why John,” she drawled in that oh so Southern drawl she affected immediately after watching Gone With the Wind a few years back, “Darlene was so sure you had forgotten your move-in date, that she went back to your old locker.” As she finished the last word she placed a hand somewhat lower on his shirt that he was comfortable with. “But ah told her that a man as committed as you all would neveah forget anything so important as that.” John took a slight step back, allowing he hand to drop, “Why Candy, I am hurt, a Man’s bus is just a few minutes behind schedule and he’s accused of being a bad boyfriend.”

    Sandy, who was Candy’s twin sister, and amazingly had dark red hair, again swearing its natural origin, spoke up,” John when you get tired of being led around on that silk leash of yours and treated like a real man, you make sure you let me know.” Candy and Sandy were almost as different as night and day, the one thing they had in common was their immediate attraction to any male that paid the least bit of attention to Darlene. His little fact had entranced more than one boy in school, but knowing what was coming, John had been able to avoid them thus far. Even Bubba had gotten caught up a few years earlier, and as soon as he ‘crossed the line’ with the twins and Darlene dumped him; suddenly the twins seemed to lose interest as well. It was all very confusing to a 16 year old learning to deal with everything else related to girls but somehow John …”Well there you are.” Was all John heard, and the suddenly…

    Angela wanted to hope for the best with this particular “John Doe” but she didn’t know why he seemed any different than the dozens or so, maybe even hundreds, who had preceded him on her shift over the years. But she did, tonight Angela felt like she was almost being guided by some unseen force to look in on John more often than she normally would. This was the first time in as long as she could even remember that she had felt compelled to skip her break just to monitor a patient.

    Of course with everything she had gone through with her own parent’s death, and the chaos that came in the aftermath, she couldn’t even consider the idea of a ‘heavenly helper.’ More the point she probably would have called the guys from the 13th floor is someone had even suggested it. But stay she did, she’d adjust the leads on his monitors and check the IV’s that were running. Sometime mid shift an order had come through for some additional nutrients. Something still wasn’t right though, his numbers all looked fine, his stats hadn’t changed, but nothing they had done had woken him up, and he still had that weird ‘color’ about him.

    He’d been through their traditional battery of tests and examinations and they couldn’t find any damage that would have left him in this state. He just didn’t want to wake up, it was almost like somewhere in his mind, wherever the ‘person’ went during a trauma, John Doe had just decided not to return from, and it was giving the physicians a fit.  Worse, since they didn’t know who he was, if he didn’t get better or worse, he was going to transfer to a state facility. Angela shuddered, she’d taken some shifts there right after her graduation, and what she saw was just astounding. People shouldn’t have to be treated like that; unfortunately it seemed to be what happened when the administrators from Insurance companies dictated care, not clinicians…

     

    UNTIL THEN:

    Facebook/writeyourbookin21days

    Or

    On twitter @BOOKIN21DAYS…

     


  4. Business Propositions and how YOU can apply them…

    August 9, 2011 by dbo355446115

    In a new book I have coming out next month there is a section on propositions that are specifically for business owners. However, I think that this is such an important concept that can and SHOULD be applied to your writing and your marketing that I want to share it with you as well. Now if I were smart I would start taking orders now and tell you I’ll send you the book next month. My friends wont believe it, but even I’m NOT that blatent.

    However, I’m also NOT going to do all the work for you.

    I will GIVE you the first part of the chapter, then over the next few days I will watch for the emails from folks who want to demonstrate HOW they can and should be applied to your writing, and to the folks who get it right, I will have a GREAT prize to send you. So read on…

    No this isn’t that kind of proposition, or are they? There are basically 5 format questions that you want to keep in mind when you present your business or any part of it. The good news is that once you figure these things out they can become second nature, the bad news is that they can never afford to become static or boring. To keep things simple I call it “My 5 U’s” and I know that some smart aleck will point out that its 4 U’s and an I, but you know that just doe not roll as well. Nor does it really work as  a memory jogger.

    As you develop these you will find that you are constantly working and reworking them, and that’s a good thing. However there are two dangers that you do want to watch for, the first is in overworking a concept and the second is in not working enough to really hone in on what it is that makes these a good fit for your business. In almost everything else in your business there comes a time when you have to say “good enough is good enough” and throw out what you have. In the case of your 5 propositions you really want to continue working on these until they become such a natural extension of your business that they become and automatic response to certain questions.

    Why are these so important? As mentioned earlier, these will become responses to almost any question about your business, therefore a perfect fit is required. Some folks look at them as though they are an extension of their “elevator speech,” which is not a bad analogy. But an elevator speech can change depending on who you are talking to, your propositions should remain the same unless something about the core of your business changes. You will use them in marketing and advertising, when giving public and private presentations about your business. They will become so second nature that if woken from a dead sleep and asked for one of the 5 they will be the only response that comes to mind.

    UNTIL THEN:

    Facebook/writeyourbookin21days

    Or

    On twitter @BOOKIN21DAYS…